![]() ![]() 1 organic snack food in America, and soon after her Fig Newmans were the No. Over the years I watched with wonder from afar as she made it happen: within its first year, Newman’s Own Organics pretzels became the No. In reporting one of the first magazine profiles of Nell and her all-organic crusade, in 1995, I encountered a forceful, outspoken young woman, who told me how she planned, through pretzels (her company’s first product), to take the organic-food movement mainstream. As it turned out, Nell herself had gone missing from the company that she had started in her home in 1993 in Santa Cruz, California, after convincing “Pop” (as she and her four sisters called their father) that organic foods were the wave of the future. So it was strange when, earlier this year, her image went missing from the labels on the packaging of her company’s organic pretzels, Fig Newmans, and more than 100 other organic products. Blonde and beautiful, with her father’s famously striking blue eyes, Nell shared his love of food, philanthropy, and the outdoors. ![]() The old label had pictured movie star Paul Newman in an American Gothic pose beside his daughter Nell, who had co-founded and run Newman’s Own Organics alongside her father’s larger company. It was still playful and lighthearted, radiating a message of goodness and giving on the packages of food products sold by Newman’s Own Organics, the all-organic spin-off of Newman’s Own specialty foods. The first clue something was wrong was the change in the label. ![]()
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